The goal was to design packaging that is both visually appealing and resonates with customers’ personalities. Gordon’s gin cans exemplify this, with diverse colors and character-inspired designs that reflect an exciting lifestyle.

Targeting a younger audience meant creating something that not only looks good but also connects with their identity. When redesigning the entire Gordon’s range, the focus was on the people who enjoy the brand. Inspired by their diversity, illustrations were created to represent them.

To unify the design, consistent elements were introduced, including botanical illustrations reflecting the gin’s ingredients and a color palette inspired by its flavors.